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      A new criterion for assessing discriminant validity in variance-based structural equation modeling

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          Journal
          Journal of the Academy of Marketing Science
          J. of the Acad. Mark. Sci.
          Springer Nature
          0092-0703
          1552-7824
          January 2015
          August 2014
          : 43
          : 1
          : 115-135
          Article
          10.1007/s11747-014-0403-8
          6b9341a7-2e78-449d-91b6-320267c9c7c3
          © 2015
          Product
          Self URI (article page): http://link.springer.com/10.1007/s11747-014-0403-8

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