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      A new criterion for assessing discriminant validity in variance-based structural equation modeling

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      Journal of the Academy of Marketing Science

      Springer Nature

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          Journal
          Journal of the Academy of Marketing Science
          J. of the Acad. Mark. Sci.
          Springer Nature
          0092-0703
          1552-7824
          January 2015
          August 2014
          : 43
          : 1
          : 115-135
          10.1007/s11747-014-0403-8
          © 2015
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