Title:
Journal of the Academy of Marketing Science
Abbreviated Title:
J. of the Acad. Mark. Sci.
Publisher:
Springer Nature
ISSN
(Print):
0092-0703
ISSN
(Electronic):
1552-7824
Publication date Created:
January
2015
Publication date
(Print):
August
2014
Volume: 43
Issue: 1
Pages: 115-135
Article
DOI: 10.1007/s11747-014-0403-8
SO-VID: 6b9341a7-2e78-449d-91b6-320267c9c7c3
Copyright statement: ©
2015