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      Pro-Environmental Sustainability and Political Affiliation: An Examination of USA College Sport Sustainability Efforts

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          Abstract

          Political ideology is one of the most powerful predictors of perceptions about environmental sustainability and related behaviors. The purpose of this study was to investigate how sport fans’ sustainability-specific values, perceptions, and norms related to awareness, engagement, and influence of USA collegiate sport sustainability efforts based on political affiliation, accounting for age and gender. Data were collected using an online survey distributed to season ticket holders after the 2019 college football season that featured three sponsored sustainability initiatives at each home game. Multivariate analysis of variance and chi-square difference tests found that self-identified Democrats reported significantly higher pro-environmental values and norms, but sustainability program engagement, sponsored initiatives awareness, and influence of initiatives on behavior were politically neutral. Path analysis found that ascription of responsibility was a significant predictor of sustainability-related engagement and behaviors for both Independents and Republicans. The results and discussion sections highlight how academics and practitioners can account for political affiliation when creating campaign messaging for environmental initiatives.

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                Author and article information

                Contributors
                Role: Academic Editor
                Journal
                Int J Environ Res Public Health
                Int J Environ Res Public Health
                ijerph
                International Journal of Environmental Research and Public Health
                MDPI
                1661-7827
                1660-4601
                29 May 2021
                June 2021
                : 18
                : 11
                Affiliations
                [1 ]Parks, Recreation, and Tourism Management, North Carolina State University, Raleigh, NC 27695, USA
                [2 ]Health & Kinesiology Department, Texas A&M University, College Station, TX 77843, USA; brian.mccullough@ 123456tamu.edu
                [3 ]Exercise and Sport Science, University of North Carolina at Chapel Hill, Chapel Hill, NC 27599, USA; daniellesmith@ 123456unc.edu
                Author notes
                [* ]Correspondence: jmcasper@ 123456ncsu.edu
                Article
                ijerph-18-05840
                10.3390/ijerph18115840
                8198368
                34072363
                © 2021 by the authors.

                Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license ( https://creativecommons.org/licenses/by/4.0/).

                Categories
                Article

                Public health

                politics, fan behavior, collegiate sport, environment, sustainability, sport ecology

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