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      Addressing Health-Related Misinformation on Social Media

      1 , 1 , 2
      JAMA
      American Medical Association (AMA)

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          Social learning and partisan bias in the interpretation of climate trends

          Scientific communications about climate change are frequently misinterpreted due to motivated reasoning, which leads some people to misconstrue climate data in ways that conflict with the intended message of climate scientists. Attempts to reduce partisan bias through bipartisan communication networks have found that exposure to diverse political views can exacerbate bias. Here, we find that belief exchange in structured bipartisan networks can significantly improve the ability of both conservatives and liberals to interpret climate data, eliminating belief polarization. We also find that social learning can be reduced, and polarization maintained, when the salience of partisanship is increased, either through exposure to the logos of political parties or through exposure to political identity markers. Vital scientific communications are frequently misinterpreted by the lay public as a result of motivated reasoning, where people misconstrue data to fit their political and psychological biases. In the case of climate change, some people have been found to systematically misinterpret climate data in ways that conflict with the intended message of climate scientists. While prior studies have attempted to reduce motivated reasoning through bipartisan communication networks, these networks have also been found to exacerbate bias. Popular theories hold that bipartisan networks amplify bias by exposing people to opposing beliefs. These theories are in tension with collective intelligence research, which shows that exchanging beliefs in social networks can facilitate social learning, thereby improving individual and group judgments. However, prior experiments in collective intelligence have relied almost exclusively on neutral questions that do not engage motivated reasoning. Using Amazon’s Mechanical Turk, we conducted an online experiment to test how bipartisan social networks can influence subjects’ interpretation of climate communications from NASA. Here, we show that exposure to opposing beliefs in structured bipartisan social networks substantially improved the accuracy of judgments among both conservatives and liberals, eliminating belief polarization. However, we also find that social learning can be reduced, and belief polarization maintained, as a result of partisan priming. We find that increasing the salience of partisanship during communication, both through exposure to the logos of political parties and through exposure to the political identities of network peers, can significantly reduce social learning.
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            Author and article information

            Journal
            JAMA
            JAMA
            American Medical Association (AMA)
            0098-7484
            November 14 2018
            Affiliations
            [1 ]Health Communication and Informatics Research Branch, Behavioral Research Program, Division of Cancer Control and Population Sciences, National Cancer Institute, Rockville, Maryland
            [2 ]Behavioral Research Program, Division of Cancer Control and Population Sciences, National Cancer Institute, Rockville, Maryland
            Article
            10.1001/jama.2018.16865
            30428002
            6c371e2e-2bb6-4492-b587-b03e8f87d761
            © 2018
            History

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