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      Medicolegal neglect? The case for physical activity promotion and Exercise Medicine

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          Introduction Whether measured subjectively or objectively, a large proportion of the population are living sedentary and physically inactive lives.1 2 This should be a major public health focus given the overwhelming evidence demonstrating that physical inactivity increases an individual's risk for all-cause mortality and may be one of the leading causes of non-communicable chronic disease in the world, responsible for about 60% of worldwide deaths3–6 and probably more in developed countries. Pandemic levels of physical inactivity result in a huge burden of unhealthy consequences within populations and for society, across all socioeconomic classes, all ethnicities and phenotypes. However, attempts to explain the precise causes of chronic diseases and resultant deaths, for each individual, are very difficult. We are all exposed to multiple risk factors in variable quantities throughout our lives and, currently, these are virtually impossible to measure. Consequently, despite our remarkable growth in the medical field, explanations for precise causes of death remain speculative. To attribute causal status of risk factors for non-communicable disease is fraught with difficulty both clinically and medicolegally. For example, it is baffling that despite scientific progress since Richard Doll's landmark findings 60 years ago, strongly linking smoking with lung cancer,7 causation of smoking and lung cancer has still not been upheld in a court of law.8 Duty of care Duty of care is a legal obligation imposed on a doctor requiring, via the Bolam test,9 that their actions conform to those of a responsible body of professional opinion, even if others have a different opinion. More recently, the Bolitho v City and Hackney Health Authority case, entitled a judge to choose between two bodies of expert opinion and reject an opinion, which is ‘logically indefensible’.10 In the UK, duty of care, in the form of National Institute for Health and Clinical Excellence and Royal College guidelines, currently represents an evidence-based responsible body of professional opinion relating to clinical care. Medical ethics, including patient autonomy, non-maleficence, beneficence and informed consent, guide our medical care, when guidelines are not always appropriately applied. Medical defence unions providing medical indemnity repeatedly recommend that our professional and clinical decisions be documented in medical records and note keeping, including those situations when guidelines are not suitable. Numerous responsible bodies of professional opinion have recognised the extensive evidence base, cost-effectiveness and importance of physical activity promotion as a primary prevention and secondary treatment for various diseases. Physical activity promotion features in 39 national guidelines (table 1), even excluding physical activity–specific guidelines. On this basis, if a doctor managing a patient with any of these diseases has not followed these guidelines and advised or signposted appropriately on physical activity, then it is possible that medical negligence has ensued. Furthermore, would it be ‘logically indefensible’ for doctors not to promote physical activity for these patients, regardless of their personal opinions and learning needs? Table 1 Physical activity promotion features in 39 national guidelines Guideline Physical activity recommendation Gastrointestinal 1 NICE (2010) Constipation in children and young people: diagnosis and management of idiopathic childhood constipation Advise daily physical activity tailored as a part of ongoing maintenance 2 NICE (2008) Diagnosis and management of irritable bowel syndrome (IBS) in primary care Give information explaining the importance of self-help of IBS, including physical activity 3 NICE (2004) Dyspepsia: management of dyspepsia in adults in primary care If no alarm signs and if not on drug with dyspeptic side effects, then offer simple lifestyle advice including weight reduction (ie, physical activity and diet) 4 Primary Care Society for Gastroenterology (2006) The management of adults with coeliac disease in primary care For osteoporosis risk and prevention recommend regular physical activity at annual review 5 British Society of Gastroenterology (2007) Guidelines for osteoporosis in inflammatory bowel disease and coeliac disease All patients should be advised to undertake regular weight-bearing exercise (including walking, using stairs, housework and gardening) Cardiovascular 6 NICE (2008, revised 2010) Lipid modification: cardiovascular risk assessment and the modification of blood lipids for the primary and secondary prevention of cardiovascular disease (CVD) People at high risk of or with CVD should be advised to exercise 30 min a day, of at least moderate intensity, at least 5 days a week, in line with national guidance for the general population. People who are unable to perform moderate-intensity physical activity at least 5 days a week because of comorbidity, medical conditions or personal circumstances should be encouraged to exercise at their maximum safe capacity. Recommended types of physical activity include those that can be incorporated into everyday life, such as brisk walking, using stairs and cycling. People should be advised that bouts of physical activity of 10 min or more accumulated throughout the day are as effective as longer sessions. Advice about physical activity should take into account the person's needs, preferences and circumstances. Goals should be agreed and the person should be provided with written information about the benefits of activity and local opportunities to be active 7 NICE (2008) Identification and management of familial hypercholesterolaemia People at high risk of or with CVD should be advised to exercise 30 min a day, of at least moderate intensity, at least 5 days a week, in line with national guidance for the general population. People who are unable to perform moderate-intensity physical activity at least 5 days a week because of comorbidity, medical conditions or personal circumstances should be encouraged to exercise at their maximum safe capacity. Recommended types of physical activity include those that can be incorporated into everyday life, such as brisk walking, using stairs and cycling. People should be advised that bouts of physical activity of 10 min or more accumulated throughout the day are as effective as longer sessions. Advice about physical activity should take into account the person's needs, preferences and circumstances. Goals should be agreed and the person should be provided with written information about the benefits of activity and local opportunities to be active 8 NICE (2006) Hypertension: management of hypertension in adults in primary care Ascertain patients' diet and exercise patterns because a healthy diet and regular exercise can reduce blood pressure. Offer appropriate guidance and written or audiovisual materials to promote lifestyle changes 9 NICE (2007) Myocardial infarction (MI): secondary prevention in primary and secondary care for patients following an MI Patients should be advised to undertake regular physical activity sufficient to increase exercise capacity. Patients should be advised to be physically active for 20–30 min a day to the point of slight breathlessness. Patients who are not achieving this should be advised to increase their activity in a gradual step-by-step way, aiming to increase their exercise capacity. They should start at a level that is comfortable, and increase the duration and intensity as they gain fitness 10 NICE (2006, revised 2010) Obesity: guidance on prevention, identification, assessment and management of overweight and obesity in adults and children Weight management programmes should include behaviour change strategies to increase physical activity and decrease inactivity. Interventions in children should address lifestyle within the family and social settings. If a child, family or adult are unwilling to change, give them information about the benefits of increased physical activity, losing weight and healthy eating. Ask about their related activity levels and beliefs 11 British Cardiac Society, British Hypertension Society, Diabetes UK, HEART UK, Primary Care Cardiovascular Society, The Stroke Association (2005) Joint British Societies guidelines on the prevention of cardiovascular disease in clinical practice Discuss lifestyle targets to increase aerobic exercise 12 Guidelines (2010) Consensus guideline for the management of symptomatic stable angina in primary care Before a patient is referred for assessment by secondary care, it is important to give lifestyle advice including physical activity 13 Guidelines (2010) Consensus guideline on reducing cardiovascular events and pancreatitis through the effective management of triglycerides The management of hypertriglyceridemia is multifaceted, including a combination of lifestyle changes (including physical activity), risk factor modification and drug therapy Respiratory 14 NICE (2004, updated 2010) Chronic obstructive pulmonary disease (COPD): management of COPD in adults in primary and secondary care Pulmonary rehabilitation should be made available to all appropriate people with COPD including those who have had a recent hospitalisation for an acute exacerbation. Pulmonary rehabilitation should be offered to all patients who consider themselves functionally disabled by COPD (usually MRC grade 3 and above). Pulmonary rehabilitation is not suitable for patients who are unable to walk, have unstable angina or who have had a recent MI. The rehabilitation process should incorporate a programme of physical training, disease education, nutritional, psychological and behavioural intervention. Patients should be made aware of the benefits of pulmonary rehabilitation and the commitment required to gain these 15 The British Thoracic Society and Scottish Intercollegiate Guidelines Network (2008, revised 2009) British guideline on the management of asthma: a national clinical guideline Physical training improves indices of cardiopulmonary efficiency and should be seen as part of a general approach to improve lifestyle and rehabilitation in asthma, with appropriate precautions advised about exercise-induced asthma Central nervous system 16 NICE (2007) Chronic fatigue syndrome/myalgic encephalomyelitis (CFS/ME) (or encephalopathy): diagnosis and management of CFS/ME in adults and children Healthcare professionals should advise people with CFS/ME on the role of rest periods, how to introduce rest periods into their daily routine and the frequency and length appropriate for each person. This may include: limiting the length of rest periods to 30 min at a time. Introducing ‘low level’ physical and cognitive activities (depending on the severity of symptoms) 17 NICE (2006) Dementia: supporting people with dementia and their carers in health and social care For the secondary prevention of dementia, vascular and other modifiable risk factors (eg, smoking, excessive alcohol consumption, obesity, diabetes, hypertension and raised cholesterol) should be reviewed in people with dementia, and if appropriate, treated (ie, includes physical activity from obesity, hypertension, diabetes and cholesterol guidelines, when appropriate) 18 NICE (2006) Parkinson's disease: diagnosis and management in primary and secondary care Physiotherapy should be available to enhance aerobic capacity, improve movement initiation and functional independence 19 NICE (2009) Schizophrenia: core interventions in the treatment and management of schizophrenia in adults in primary and secondary care Physical health should be monitored at least once a year with focus on cardiovascular disease risk assessment in line with NICE lipid modification guideline as higher risk than general population (refer to guidelines numbers 6 and 7 above) 20 NICE (update 2009) Depression: the treatment and management of depression in adults For people with persistent subthreshold depressive symptoms or mild-to-moderate depression, consider offering one or more of the following interventions, guided by the person's preference: individual guided self-help based on the principles of cognitive behavioural therapy (CBT), computerised cognitive behavioural therapy (CCBT), a structured group physical activity programme 21 NICE (2009) Depression in adults with a chronic physical health problem: treatment and management Regarding sleep disturbance, recommend taking regular physical exercise where this is possible for the patient. For patients with persistent subthreshold depressive symptoms or mild-to-moderate depression and a chronic physical health problem, and for patients with subthreshold depressive symptoms that complicate the care of the chronic physical health problem, consider offering a structured group physical activity programme 22 NICE (2006) Bipolar disorder: the management of bipolar disorder in adults, children and adolescents, in primary and secondary care Should have annual physical review, usually in primary care, to assess lipid levels, plasma glucose levels, weight and blood pressure (see NICE guidelines above when appropriate) Endocrine 23 NICE (2009) Type II diabetes: the management of type II diabetes (update) Integrate increasing physical activity into a personalised diabetes management plan including other aspects of lifestyle modification. Measure blood pressure annually and offer and reinforce preventive lifestyle advice. Offer lifestyle advice (diet and exercise) at the same time for blood pressure control. Start metformin treatment in a person who is overweight or obese (tailoring the assessment of body weight associated risk according to ethnic group) and whose blood glucose is inadequately controlled by lifestyle interventions (nutrition and exercise) alone. Guidance recommends trial of 3 months lifestyle interventions to control and reduce blood glucose and HbA1c before commencing medication 24 Diabetes UK (2005) Recommendations for the provision of services in primary care for people with diabetes If the screening test is negative and the person has no symptoms of diabetes, they should be given advice on how to reduce their risk of going on to develop diabetes and supported to lose weight and increase their physical activity levels. People aged <40 with diabetes who are asymptomatic and who are overweight (body mass index (BMI) 25–30 kg/m2) or obese (BMI >30 kg/m2) should be advised to increase their physical activity levels, adopt a balanced diet and aim to reduce their calorie intake. Insulin should be considered in those who are not obese. People aged >40 with diabetes who are asymptomatic should initially be treated with diet, weight control and increased physical activity. They should be advised to increase their physical activity levels, adopt a balanced diet and, if they are overweight or obese, aim to reduce their calorie intake. If blood glucose control is not achieved within 3 months, treatment with oral hypoglycaemic agents should be commenced. Insulin treatment should be considered if blood glucose control is not achieved with diet, increased physical activity and combined drug therapy. Oral and written information about diabetes and its management should be provided in appropriate languages and media at each point of the care pathway as part of a structured education programme, meeting nationally agreed criteria Urology 25 NICE (2010) The management of lower urinary tract symptoms (LUTS) in men Offer men with LUTS suggestive of overactive bladder supervised bladder training, advice on fluid intake and lifestyle advice (ie, including physical activity) 26 NICE (2006) Urinary incontinence (UI): the management of UI in women Women with UI or overactive bladder syndrome who have a BMI greater than 30 should be advised to lose weight (ie, including physical activity) 27 NICE (2008) Chronic kidney disease (CKD): early identification and management of CKD in adults in primary and secondary care Encourage people with CKD to take exercise, achieve a healthy weight and stop smoking 28 British Society for Sexual Medicine (2009) Guidelines of the management of erectile dysfunction (ED) Lifestyle modifications can greatly reduce the risk of ED, and should accompany any specific pharmacotherapy or psychological therapy. The potential advantages of lifestyle changes may be particularly pronounced in those with psychogenic ED, but patients with serious medical illnesses such as diabetes may also benefit from these changes, for example, weight loss (ie, diet and physical activity) 29 British Association of Urological Surgeons (2004) Primary care management of male LUTS Not all patients require treatment, and primary care management should include reassurance, watchful waiting, advice on lifestyle (ie, including physical activity) and a review of their current medication Obstetrics and gynaecology 30 PCOS UK (2006) Diagnosis and management of polycystic ovary syndrome (PCOS) An increase in physical activity is essential, preferably as part of the daily routine. 30 min/day of brisk exercise is encouraged to maintain health, but to lose weight, or sustain weight loss, 60–90 min/day is recommended. Concurrent behavioural therapy improves the chances of success of any method of weight loss 31 Royal College of Obstetricians and Gynaecologists (2007) Long-term consequences of PCOS Women diagnosed with PCOS should be advised regarding weight loss through diet and exercise 32 Royal College of Obstetricians and Gynaecologists (2007) Management of premenstrual syndrome General advice about exercise, diet and stress reduction should be considered before starting treatment 33 National Association for Premenstrual Syndrome (2003) Treatment guidelines for premenstrual syndrome All sufferers benefit from simple advice related to dietary changes, exercise, relaxation, stress avoidance and lifestyle modification Musculoskeletal 34 NICE (2008) Osteoarthritis: the care and management of osteoarthritis in adults Exercise should be a core treatment for people with osteoarthritis, irrespective of age, comorbidity, pain severity or disability. Exercise should include local muscle strengthening and general aerobic fitness 35 NICE (2009) Low back pain: early management of persistent non-specific low back pain Advise people to stay physically active and exercise 36 SIGN (2003) Management of osteoporosis Everyone with osteoporosis will benefit from a good calcium intake and weight-bearing exercise. All healthcare professionals should encourage regular exercise, such as walking, to promote good bone and general health. High intensity strength training is recommended as part of a management strategy for osteoporosis. Low impact weight-bearing exercise is recommended as part of a management strategy for osteoporosis Other 37 British Lymphology Society (2009) Strategy for lymphoedema care Maintenance therapy includes a programme of exercise and movement to maximise lymph drainage 39 NICE (2004) Falls: the assessment and prevention of falls in older people Strength and balance training is recommended. Those most likely to benefit are older community-dwelling people with a history of recurrent falls and/or balance and gait deficit. A muscle-strengthening and balance programme should be offered. This should be individually prescribed and monitored by an appropriately trained professional Given the technology and functionality of primary care computerised medical records, it would be relatively cheap and simple to embed such recommendations within standard note keeping templates to help guide practitioners through the forgotten and fundamental basis of these guidelines, ensure medicolegal defensibility, should the need arise, and reduce the potential risk of medical-negligence proceedings. Critics will argue that physical activity promotion is a lifestyle choice, however, so are smoking and alcohol consumption and yet these are medically accepted risk factors worthy of our clinical behaviour change efforts and consultation time. In many countries around the world, exercise and tailored physical activity are used by trained Sport and Exercise Medicine (SEM) specialists working within multidisciplinary teams, to both treat and prevent various chronic diseases. Unfortunately, in the UK, there are many patients with chronic diseases, risk factors and comorbidities, who are essentially excluded from physical activity. Their attending doctors invariably lack the knowledge to provide them with necessary physical activity and behaviour change advice (or exercise prescription), are fearful of perceived physical activity risks and resulting litigation, or cannot access specialist National Health Service (NHS) SEM services, despite the existence of an emerging trained specialist SEM workforce seeking NHS employment. Ironically, these patients stand to gain the most from intervention (as does the NHS), yet remain unlikely to receive this advice, being advised to rest, risking further health and well-being detriment. The responsibility for delivering Exercise Medicine in the UK is left in the hands of doctors who do not understand the basic science behind physical activity, benefits, risks, doses or methods to change complex physical inactivity behaviours. Why can we rightly refer to a dietitian for assistance with disordered eating habits and still not refer to an SEM specialist on the NHS for specialist Exercise Medicine care, when appropriate? An institutional and educational problem General Medical Council (GMC) guidance on ‘Good Medical Practice’ suggests that doctors should ‘protect and promote the health of patients and the public’.11 Yet physical activity promotion remains un-rewarded in primary care,6 Exercise Medicine is not on the core curriculum of many medical schools12 and most doctors are not trained to deliver physical activity promotion and behaviour change. Regulatory authorities, such as the GMC, are now responsible for standards of medical education, in a position to focus future medical practice and ensure that preventive medicine and wellness promotion feature as highly as treatment of illness in the future. The GMC regulates undergraduate medical education and, regrettably, physical activity does not feature as a curricula requirement (Tomorrow's Doctors 2003 and 2009). In addition, it is not specifically covered in GMC medical school quality assurance reviews. The GMC, like doctors, may have a responsibility and duty of care to the public and their future members to review medical school curricula requirements relating to the promotion of health and prevention of disease with greater emphasis and guidance for physical activity education. Only then, will future doctors be optimally educated to deliver behaviour and lifestyle change for the prevention and treatment of illness, which are embedded within ever-increasing guidelines. UK public health strategy In the UK NHS, the introduction of the Responsibility Deal and GP commissioning, will probably place more health strategy decisions in the hands of corporate stakeholders and ‘willing providers’. Hidden agendas, such as profitability, may influence important public health rationing decisions and perceived un-profitable physical activity promotion and Exercise Medicine may well continue to suffer. Unfortunately, very few private stakeholders stand to benefit from better population health, which, worryingly, means that corporate agendas could direct national health strategies and leave Exercise Medicine largely aspirational and marginalised. In brief, for the current evidence base to be translated into commissioned NHS Exercise Medicine services in the UK, there is an urgent need for strong evidence to demonstrate cost-effectiveness, improved patient care pathways and outcomes for such services. Summary Medical science has shown that low cardiorespiratory fitness (resulting from sedentary behaviour) is one of, if not, the most important risk factors for all-cause mortality,13 yet clinical practice, medical education and public health strategy continue to focus on all other risk factors except sedentary behaviour. Physical activity promotion is embedded within a large number of ever-increasing clinical guidelines with strong supporting evidence, both medical and cost-effective, delivering positive clinical messages and medicolegal responsibility to healthcare practitioners. Is it possible that there may be a time when a lawyer cross examines a doctor in the witness stand, asking why they did not address their sick or dead patients' physical inactivity, citing clinical guidelines, because it is known to be one of the highest modifiable risk factors for morbidity and mortality? Physical activity promotion is one of the first treatment recommendations in numerous clinical guidelines with a good reason and should no longer be medically neglected. Physical activity failings are institutionally embedded within our environment, medical practice, education and culture. The public are being let down on physical activity promotion, treatment choices (eg, Exercise Medicine), preventive medicine, the sedentary environment, corporate influences, a lack of physically active medical role models and failed by a lack of funding for physical activity and inactivity research. All resulting in between approximately 27–59 million14 people in the UK alone, when measured subjectively and objectively, respectively,15 literally sitting in a pre-disease or disease state caused by physical inactivity – probably the biggest silent killer of our times.

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          Smoking and carcinoma of the lung; preliminary report.

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            Physical inactivity: the biggest public health problem of the 21st century.

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              Physical activity in the UK: a unique crossroad?

              Introduction Recent objective evidence from England and the USA suggests that low physical activity is the most prevalent chronic disease risk factor, with 95% of the adult population not meeting the modest physical activity guidelines.1 2 In the UK, the annual cost of physical inactivity has been estimated at £8.2 billion, whereas the annual cost of smoking has been estimated at £1.5 billion,3 alcohol at £3.0 billion4 and obesity at £4.2 billion.1 However, despite this enormous burden on our public health and finances, the relative importance of physical inactivity as a primary cause of many chronic diseases is largely neglected within modern medicine and by health strategy. Surrogate risk factors for disease, such as hypertension, type II diabetes, obesity and dyslipidaemia, receive ample attention in medical education, have incentivised interventions embedded within primary care and are routinely reviewed during visits to a general practitioner (GP). Yet, despite physical inactivity being the most prevalent modifiable affliction and possibly the greatest chronic disease risk factor,5 it is still not receiving the attention that scientific and clinical evidence would seem to merit. Primary care opportunities There is a unique structure to general practice and primary care within the UK National Health Service (NHS). UK GPs, who are usually the first point of contact for patients, have a unique position and opportunity to combat physical inactivity and its numerous associated comorbidities. Through the Quality and Outcomes Framework (QOF), GPs are financially rewarded for achieving healthcare targets. Setting up a new QOF point is relatively very cheap, costing approximately £1 million across the UK, and GPs have proved adept at reaching QOF targets.6 GPs are not trained to give lifestyle modification advice, but last year QOF included physical activity for the first time under a ‘cardiovascular risk assessment and management’ indicator. Specifically, 40–70% of newly diagnosed hypertensive patients should be ‘given lifestyle advice in the last 15 months for: increasing physical activity, smoking cessation, safe alcohol consumption and healthy diet.’ Smoking and diet are already included elsewhere under QOF, and the lack of emphasis on physical activity as an individual indicator provides mixed messages, negating its fundamental importance and rendering its promotion an afterthought. As things stand, QOF will not change in 2010/2011 because of unique circumstances relating to swine flu costs and implications.7 Nevertheless, evidence shows that even brief interventions (3–10 min) or simple pedometer-based programmes delivered through health professionals can lead to substantial increases in patients' activity levels (by ∼30%).8 Lawton et al 9 have shown in a randomised controlled trial (RCT) that physical activity promotion can improve behaviours in general practice care when coordinated with exercise on referral, which is widely accessible in the UK. Regular intervention built on existing real, longstanding primary care relationships may have a significant impact and effect on patients. It seems illogical that physical activity interventions in primary care remain neglected and unrewarded at the expense of other ‘recognised’ risk factors, which are all symptoms of physical inactivity. Further objective research with greater consideration of methods and interventions with reliable outcome measures, which can be applied in real life, is needed. Olympic legacy In 2012, the Olympic games will be hosted in London, and there has been the usual host city talk of the health benefits and a legacy strategy plan.10 11 One much hyped expected legacy has been to use the ‘trickle-down effect’ (also known as the ‘demonstration effect’), an unsubstantiated expectation that publicity and Olympic medal successes will inspire the nation to increase physical activity levels.12–14 Leading British politicians have even claimed that the London 2012 Olympics will make the nation healthier and combat the obesity epidemic.12 Despite the lack of evidence, a staggering £480 million of government and lottery funds were originally earmarked for investment in grass roots sport (these funds have since been reported to have been significantly reduced to help pay for Olympic delivery with further budget cuts still predicted) with the intention of boosting sport participation in the 4 years preceding the 2012 games.15 16 Strategies aimed at promoting physical activity in the general population require close coordination and improvements in communication between the sports and health sectors, but in reality these two sectors compete for limited funds. Time is running out for plans to be coordinated and implemented. Reasons for low levels of physical activity promotion and uptake To address these issues, we need to assess why physical activity promotion has been ‘all talk,’ even though a clear call to action was recognised almost three decades ago.17 First, current strategies for increasing physical activity levels may have been held back by an apparent lack of exercise medicine knowledge and training among healthcare professionals.18 Only 13% of US medical schools include physical activity in their curriculum, and the reality is probably not much better in the UK.19 Curriculum changes are certainly required with dedicated time spent on the fundamentals of preventive medicine and exercise medicine, health promotion and lifestyle modification skills. Until these learning needs are addressed, GPs may need to involve and refer patients to suitably trained allied healthcare professionals and ‘approved’ fitness professionals to maximise the chances of successful behaviour change. Second, research has shown that doctors who exercise themselves are more likely to promote physical activity to their patients.20 However, if physical activity levels are in reality as pandemically and dangerously low in healthcare professionals as the public, it is hardly surprising that physical activity promotion is neglected. Improved physical activity and health in NHS staff will generate considerable positive publicity for public health and prevention messages, will create numerous role models and has also been estimated to save the NHS £555 million a year in direct costs.21 Third, there has been minimal investment researching effective ways to increase physical activity in general practice and other contexts (eg, community, workplace, schools) and promote its numerous benefits. On the other hand, the pharmaceutical industry, for example, invests enormous amounts of funds on drugs research and marketing, on directly influencing medical practice in the form of consulting payments, research funding, sponsorship and gifts to professionals22 23 and perhaps on even influencing the results of drugs research.24 Fourth, reductionist medical and political doctrine (‘target-culture’) influences healthcare practitioners to a simplistic understanding of the causation of illness and neglects health behaviours (ie, the actual causes) in favour of surrogate risk markers. Invariably, the first-line treatments for all these symptoms of poor lifestyles are pharmacological, perhaps to a large extent for the reasons outlined above. Increased physical activity can reduce mortality by as much as smoking cessation, even in later life, and yet smoking cessation is institutionally endorsed, and physical activity promotion is not.25 Fifth, the design of physical activity interventions makes their interpretation problematic; even more so when applied to public health policy. Changes to deeply rooted sedentary habits are often attempted in short-term interventions. Long-term follow-up of real-life individualised GP intervention to patients within established relationships, where the intervention and management plan are autonomously agreed and followed up, is fundamental and too easily forgotten.26 Most of the numerous collateral benefits of physical activity go unmeasured, and control groups enabling RCT studies are unethical (ie, for controls to remain inactive for long periods given the known health risks).27 Despite these inherent evidence limitations, the NHS National Institute for Health and Clinical Excellence (NICE) recommends physical activity promotion in primary care based on cost–benefit analysis.28 Both NICE and the Department for Health consider brief physical activity intervention in primary care ‘exceptional value for money’29 and may need to incentivise changes in practice rather than leave non-standardised initiatives, such as ‘lets get moving,’ optional. A few simple first steps We propose that policymakers should simply introduce physical activity promotion into QOF at the earliest opportunity as its own individual indicator at an incomprehensibly modest cost close to £1 million6 (when compared with the enormous annual physical inactivity cost of £8.2 billion in 2002,1 which is likely to be much higher in 2010). This would quickly incorporate physical activity into computerised GP medical systems and motivate regular follow-up and national integration of physical activity promotion within primary care consultations. This could start with the introduction of the simple validated GP Physical Activity Questionnaire (GPPAQ) for patients aged 16–74 years without longstanding illness or disability. It can be completed in about 60 seconds without assistance and provides a simple, four-level Physical Activity Index of: active, moderately active, moderately inactive and inactive, which are correlated with cardiovascular disease risk and reflect the importance of a physical activity dose–response relationship (ie, more physical activity leads to greater health benefits).30 GPPAQ development started in 2002 and cost around £82 000 (2003 values) to develop and validate, excluding staff costs. It is currently largely unused, confirmed by a recent survey of the March 2010 General Practice Research Database, Gold database of 9 556 849 patients, where only 660 patients (0.007%) were found to have ever been coded for any of the GPPAQ read codes across 524 practices in the UK. Introduction of GPPAQ will help identify those mostly in need (ie, 95% of the population1) and raise awareness of the numerous health benefits of physical activity. It will set the ball rolling and ensure that the primary care workforce becomes more aware and better educated about the enormous benefits of physical activity. In addition to these first steps, there are more options available to facilitate this process. GPs (and all other healthcare professionals) should receive comprehensive training on exercise medicine and behaviour change during undergraduate and postgraduate training. Already qualified healthcare professionals should be offered opportunities and incentives for professional training on lifestyle medicine and particularly physical activity, which is the single most important modality for prevention and management of most chronic disease. Critics will debate the evidence base for such a health policy, but careful attention to methods and evaluation would make this strategy pioneering and economical national research, which should placate sceptics and help strengthen the evidence base of the future. Given the significant associated mortality and morbidity, we propose that perhaps physical inactivity should also be considered for recognition as a disease in its own right. These initiatives should all be introduced in conjunction with physical activity education among healthcare professionals, coordination of the sport, exercise and health sectors, collaboration with the existing fitness industry and the involvement (and employment) of NHS Sport & Exercise Medicine specialists and Public Health & Epidemiology specialists. If these relatively cheap initiatives are not commenced prior to 2011, then the physical activity legacy of London 2012 may be limited to urban regeneration in the areas around the Olympic village, some cycle lanes and most likely several ‘white elephant’ buildings that will be largely unused in the medium to long term. Conclusion Given that physical inactivity has an adult population prevalence of 95%, placing a huge strain and financial burden on our NHS, there is an imperative need to facilitate all these health service-related, societal and cultural changes so that physical activity is increased. The evolution of exercise medicine has reached a critical crossroad in the UK. Can we afford to leave physical activity promotion in primary care as the ‘would-be-nice’ preventive option, offered typically in the form of unstructured advice by inadequately trained professionals? Policymakers have an opportunity to address the current huge physical inactivity burden, make the most of the 2012 Olympic legacy and make the NHS a global leader in physical activity promotion.
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                Author and article information

                Journal
                Br J Sports Med
                Br J Sports Med
                bjsports
                bjsm
                British Journal of Sports Medicine
                BMJ Group (BMA House, Tavistock Square, London, WC1H 9JR )
                0306-3674
                1473-0480
                March 2012
                2 June 2011
                : 46
                : 4
                : 228-232
                Affiliations
                [1 ]Homerton University Hospital NHS Foundation Trust, London, UK
                [2 ]Barrister, Medical and Healthcare Law, 4 New Square Chambers, London, UK
                [3 ]Department of Epidemiology and Public Health, University College London, London, UK
                Author notes
                [Correspondence to ] Richard Weiler, Specialist Registrar in Sport & Exercise Medicine, Homerton University Hospital NHS Foundation Trust, Homerton Row, London E9 6SR, UK; rweiler@ 123456doctors.org.uk
                Article
                bjsports-2011-084186
                10.1136/bjsm.2011.084186
                3854668
                21642268
                6c46ff43-2d56-4e99-87b4-33b371574abd
                Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions

                This is an Open Access article distributed in accordance with the Creative Commons Attribution Non Commercial (CC BY-NC 3.0) license, which permits others to distribute, remix, adapt, build upon this work non-commercially, and license their derivative works on different terms, provided the original work is properly cited and the use is non-commercial. See: http://creativecommons.org/licenses/by-nc/3.0/

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                : 27 April 2011
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