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      The American Customer Satisfaction Index: Nature, Purpose, and Findings

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      Journal of Marketing
      JSTOR

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          Journal
          Journal of Marketing
          Journal of Marketing
          JSTOR
          00222429
          October 1996
          October 1996
          : 60
          : 4
          : 7
          Article
          10.2307/1251898
          6c69a901-a830-4d41-9b44-c551f649081a
          © 1996
          History

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