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      Brand authenticity: 25 Years of research

      Author(s): 1
      Publication date (Electronic):
      Journal: International Journal of Consumer Studies
      Publisher: Wiley

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                Author and article information

                Contributors
                Jonatan Södergren: (View ORCID Profile)
                Journal
                Title: International Journal of Consumer Studies
                Abbreviated Title: Int J Consum Stud
                Publisher: Wiley
                ISSN (Print): 1470-6423
                ISSN (Electronic): 1470-6431
                Publication date Created: July 2021
                Publication date (Electronic): February 02 2021
                Publication date (Print): July 2021
                Volume: 45
                Issue: 4
                Pages: 645-663
                Affiliations
                [1 ]Stockholm Business School Stockholm University Stockholm Sweden
                Article
                DOI: 10.1111/ijcs.12651
                SO-VID: 6ce88094-6506-4a0a-96e2-d900f959bc15
                Copyright © © 2021
                License:

                http://creativecommons.org/licenses/by/4.0/

                http://doi.wiley.com/10.1002/tdm_license_1.1

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