Delivery workers’ visibility struggles: Weapons of the gig, (extra)ordinary social media, and strikes

Abstract

How do we interpret the extraordinary visibility and ordinariness of social media as delivery workers resist their precarious working lives? Drawing on fieldwork, interviews, photo elicitation, and digital data collection in Turkey with a focus on delivery workers’ strikes in early 2022, we argue that understanding the delivery workers’ movement requires not only considering spectacular strikes and social media protests but also workers’ everyday forms of resistance and their ordinary uses of social media as part of what we call weapons of the gig. Although not as visible as spectacular street action and social media campaigns, these weapons (motorcycle drivers’ solidarity, algorithmic resistance, and social media use for information sharing, as well as production of humor and resentment) enable the subtle formation of a movement. Our contribution lies in reframing social media use as both an ordinary and extraordinary weapon of delivery workers and approaching workers’ solidarity as a question of continuum. Enabling us to look beyond the antagonisms in the labor process and locate affective tensions in the everyday, this approach allows for seeing workers not only as economic but also as political and affective subjects demanding freedom and searching for meaningful connection in their lives.