In this study, aiming at the huge amount of information in the tourism field, the pressure of ecological environment, and tedious personalized route planning, an ecotourism personalized route planning system based on the ecological footprint model is designed. In order to recommend routes that meet the time limit and the starting and ending points of the user's choice, the tourist route recommendation problem is studied as a directional problem on the basis of comprehensively considering the popularity of scenic spots and the user's interest preferences as the scenic spots score. The scenic spot scoring strategy is scenic spot scoring, and the iterative local search strategy is used to plan tourist routes according to the optimization goal with the largest route score, and improve the real tourist routes, food, and accommodation strategies. On the basis of launched tourist routes, they recommend tourists' favorite food and accommodation. The model finally completes the fine arrangement of scenic spots, food, and accommodation in the whole tourist route. The system test results show that the system has obvious advantages in personalized path planning effect, excellent user feedback effect, and certain application value.