Title:
International Journal of Research in Marketing
Abbreviated Title:
International Journal of Research in Marketing
Publisher:
Elsevier BV
ISSN
(Print):
01678116
Publication date Created:
October
1996
Publication date
(Print):
October
1996
Volume: 13
Issue: 4
Pages: 303-317
Article
DOI: 10.1016/S0167-8116(96)00006-7
SO-VID: 6e2673b8-bfd6-46a4-8609-451b9862aaa2
Copyright © ©
1996