We argue that in American Sign Language (ASL), Brow Raise has two sorts of functions that can be distinguished by timing: it may serve well-known information-theoretic functions that can, among others, realize focus; but it may also intensify gradable constructions – a far less well-known observation. While Brow Raise on an expression can fulfill both functions, Brow Raise right before an expression preferentially has an information-theoretic function. The main findings are replicated on some examples from LSF (French Sign Language). Strikingly, these two functions mirror those found for 'stress' (= emphasis) by Bergen 2016, who argued for a unified analysis of information-theoretic effects and of intensificational effects. We sketch a unified analysis within Alternative Semantics, and discuss a further possibility within a simplified version of Bergen's own theory of 'noise-reduction' (Bergen 2016). An extension of our ASL data shows that related generalizations hold when Brow Raise is applied to a highly iconic construction (here involving a helicopter path): depending on timing, Brow Raise may serve to evoke alternatives or to intensify part of the construction.