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      Marketing and Advertising Online Sports Betting: A Problem Gambling Perspective

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      Journal of Sport and Social Issues
      SAGE Publications

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          Demographic, Behavioural and Normative Risk Factors for Gambling Problems Amongst Sports Bettors

          Sports betting is growing exponentially, is heavily marketed and successfully targets young adult males. Associated gambling problems are increasing. Therefore, understanding risk factors for problem gambling amongst sports bettors is an increasingly important area of research to inform the appropriate design and targeting of public health and treatment interventions. This study aimed to identify demographic, behavioural and normative risk factors for gambling problems amongst sports bettors. An online survey of 639 Australian sports bettors using online, telephone and retail betting channels was conducted. Results indicated that vulnerable sports bettors for higher risk gambling are those who are young, male, single, educated, and employed full-time or a full-time student. Risk of problem gambling was also found to increase with greater frequency and expenditure on sports betting, greater diversity of gambling involvement, and with more impulsive responses to betting opportunities, including in-play live action betting. Normative influences from media advertising and from significant others were also associated with greater problem gambling risk. The results of this study can inform a suite of intervention, protection and treatment initiatives targeted especially at young male adults and adolescents that can help to limit the harm from this gambling form.
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            Assessing the playing field: a prospective longitudinal study of internet sports gambling behavior.

            Internet gambling is growing rapidly, as is concern about its possible effect on the public's health. This paper reports the results of the first prospective longitudinal study of actual Internet sports gambling behavior during eight study months. Data include recorded fixed-odds bets on the outcome of sporting contests and live-action bets on the outcome of events within contests for 40,499 Internet sports gambling service subscribers who enrolled during February 2005. We tracked the following primary gambling behaviors: daily totals of the number of bets made, money bet, and money won. We transformed these variables into measures of gambling involvement. We analyzed behavior for both fixed-odds and live-action bets. The median betting behavior of the 39,719 fixed-odds bettors was to place 2.5 bets of 4 euro (approximately $5.3 US) every fourth day during the median 4 months from first to last bet. This typical pattern incurred a loss of 29% of the amount wagered. The median betting behavior of the 24,794 live-action bettors was to place 2.8 wagers of 4 euro every fourth day during the median duration of 6 weeks at a loss of 18% of the amount wagered. We also examined the behavior of empirically determined groups of heavily involved bettors whose activity exceeded that of 99% of the sample.
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              Impact of gambling advertisements and marketing on children and adolescents: Policy recommendations to minimise harm

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                Author and article information

                Journal
                Journal of Sport and Social Issues
                Journal of Sport and Social Issues
                SAGE Publications
                0193-7235
                1552-7638
                May 08 2017
                April 22 2017
                : 41
                : 3
                : 256-272
                Article
                10.1177/0193723517705545
                6fcdb8b2-75d3-40ce-9305-d9e9cf8ba551
                © 2017

                http://journals.sagepub.com/page/policies/text-and-data-mining-license

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