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      The effects of brand associations on consumer response

      Author(s): , ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Consumer Marketing
      Publisher: Emerald

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          An Examination of Selected Marketing Mix Elements and Brand Equity

          N. Donthu, S. Lee, B. Yoo (2000)
          Article 0 comments Cited 292 times – based on 0 reviews     Review now
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            Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency

            Sandra J Milberg, Robert Lawson, C. Park (1991)
            Article 0 comments Cited 182 times – based on 0 reviews     Review now
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              Brand Equity, Brand Preference, and Purchase Intent

              Cathy J. Cobb-Walgren, Cynthia A. Ruble, Naveen Donthu (1995)
              Article 0 comments Cited 147 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Consumer Marketing
                Abbreviated Title: Journal of Consumer Marketing
                Publisher: Emerald
                ISSN (Print): 0736-3761
                Publication date Created: September 2001
                Publication date (Print): September 2001
                Volume: 18
                Issue: 5
                Pages: 410-425
                Article
                DOI: 10.1108/07363760110398808
                SO-VID: 702b65c2-5906-48a3-9160-849732aa121f
                Copyright © © 2001
                License:

                http://www.emeraldinsight.com/page/tdm

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