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      Content Analysis in Consumer Research

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      Journal: Journal of Consumer Research
      Publisher: University of Chicago Press

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          Journal
          Title: Journal of Consumer Research
          Abbreviated Title: J CONSUM RES
          Publisher: University of Chicago Press
          ISSN (Print): 0093-5301
          ISSN (Electronic): 1537-5277
          Publication date Created: June 1977
          Publication date (Print): June 1977
          Volume: 4
          Issue: 1
          Page: 8
          Article
          DOI: 10.1086/208674
          SO-VID: 70d7ef80-b542-4b40-bec8-538d33955b63
          Copyright statement: © 1977
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          Self URI (article page): http://jcr.oxfordjournals.org/cgi/doi/10.1086/208674

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