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      Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions

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      Journal of Interactive Marketing
      Elsevier BV

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          Customer satisfaction and loyalty in online and offline environments

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            Challenges and Opportunities in Multichannel Customer Management

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              Multichannel customer management: Understanding the research-shopper phenomenon

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                Author and article information

                Journal
                Journal of Interactive Marketing
                Journal of Interactive Marketing
                Elsevier BV
                10949968
                February 2009
                February 2009
                : 23
                : 1
                : 70-81
                Article
                10.1016/j.intmar.2008.10.005
                710e5284-6361-44cc-a944-a5b839ba1ed5
                © 2009

                http://www.elsevier.com/tdm/userlicense/1.0/

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