Imagination is the beginning of creation. You imagine what you desire, you will what you imagine and at last, you create what you will (George Bernard Shaw) The CRe-AM project aims to bridge communities of creators with communities of technology providers and innovators, in a collective, strategic Roadmapping efford in order to streamline, coordinate and amplify collaborative work. It will thereby develop, enhance, and mainstream new ICT technologies, processes and tools, to address the needs of different sectors of the creative industries (e.g. arts, culture, design, e-publishing, media, new media, architecture, music technology etc.).