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      Betrayed by the Buzz? Covert Content and Consumer–Brand Relationships

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      Publication date Created:
      Publication date (Print):
      Journal: Journal of Public Policy & Marketing
      Publisher: American Marketing Association (AMA)

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          The Commitment-Trust Theory of Relationship Marketing

          Robert M. Morgan, Shelby D. Hunt (1994)
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            The measurement and antecedents of affective, continuance and normative commitment to the organization

            Natalie J Allen, John P. Meyer (1990)
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              Consumers and Their Brands: Developing Relationship Theory in Consumer Research

              Susan Fournier (1998)
              Article 0 comments Cited 1072 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Public Policy & Marketing
                Abbreviated Title: Journal of Public Policy & Marketing
                Publisher: American Marketing Association (AMA)
                ISSN (Print): 0743-9156
                Publication date Created: November 2009
                Publication date (Print): November 2009
                Volume: 28
                Issue: 2
                Pages: 212-220
                Article
                DOI: 10.1509/jppm.28.2.212
                SO-VID: 72087653-5335-4e75-b5e2-715d1d214736
                Copyright © © 2009
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