IMPORTANCE OF CRM IN BANKING AND FINANCIAL SECTORS

Abstract

In this digital era, many financial services organizations, including banks, insurance companies, and capital markets find it difficult to meet the rising customer expectations. The customers have fully embraced the convenience of Digital Financial Services (DFS). From loan application to debit card renewal, customers have become accustomed to DFS for every possible financial operation. Apart from customer demands, the ever-increasing competition has compelled banks and other financial institutions to enrich their customer relationship experience. CRM provides a modern, customer-centric approach to service that helps gain a competitive edge and win more business.

Journal

Publisher: Zenodo

Publication date (Electronic): 2021

Publication date (Issued): 23 June 2021

Affiliations

[1 ] HOD AND ASSOCIATE PROFESSOR ,DEPARTMENT OF MBA,LINGARAJ APPA ENGINEERING COLLEGE BIDAR

Article

DOI: 10.5281/zenodo.5017857

SO-VID: 72144e9c-2c43-4f6e-b105-cb5823b2a947

License:

Creative Commons Attribution 4.0 International