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      IMPORTANCE OF CRM IN BANKING AND FINANCIAL SECTORS

      journal-article

      DR BHADRAPPA HARALAYYA 1

      Zenodo

      Keywords: Financial Services, Customer Relationship, Business

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          Abstract

          In this digital era, many financial services organizations, including banks, insurance companies, and capital markets find it difficult to meet the rising customer expectations. The customers have fully embraced the convenience of Digital Financial Services (DFS). From loan application to debit card renewal, customers have become accustomed to DFS for every possible financial operation. Apart from customer demands, the ever-increasing competition has compelled banks and other financial institutions to enrich their customer relationship experience. CRM provides a modern, customer-centric approach to service that helps gain a competitive edge and win more business.

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          Author and article information

          Journal
          Zenodo
          2021
          23 June 2021
          Affiliations
          [1 ] HOD AND ASSOCIATE PROFESSOR ,DEPARTMENT OF MBA,LINGARAJ APPA ENGINEERING COLLEGE BIDAR
          Article
          10.5281/zenodo.5017857
          72144e9c-2c43-4f6e-b105-cb5823b2a947

          Creative Commons Attribution 4.0 International

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