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      Selling streetness as experience: The role of street art tours in branding the creative city

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      The Sociological Review
      SAGE Publications

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          Abstract

          This article looks at the street art tours industry in London, and its function in constructing the geographic, economic and symbolic value of street art. The street art world of the capital has reached a substantial level of institutional endorsement as a proper urban creative practice, through backing such as by local councils and private developers, art galleries and book publishers. This article examines the role of walking tours in holding up street art as a cultural product of the creative city. It argues that London’s street art scene is constructed and legitimated by these tours through the strategic deployment of an authoritative discourse. Street art tours’ routes and locations are then integrated into a longer lineage of endorsements for the cultural field of street art, and interpreted as branding strategies for the creative city. In the conclusion, the role of walking tours in gentrification and urban change is discussed, with a focus on how street art works and murals contribute to performing Shoreditch as a hub of vibrancy and urban creativity.

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          Most cited references30

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          Struggling with the Creative Class

          JAMIE PECK (2005)
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            Language and symbolic power

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              In place, out of place: Geography, ideology, and transgression

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                Author and article information

                Journal
                The Sociological Review
                The Sociological Review
                SAGE Publications
                0038-0261
                1467-954X
                September 2018
                May 01 2018
                September 2018
                : 66
                : 5
                : 1036-1057
                Affiliations
                [1 ]Bartlett School of Architecture, University College London, UK
                Article
                10.1177/0038026118771293
                721ab8b0-bc5d-47e2-abcf-1bb42622a0f2
                © 2018

                http://journals.sagepub.com/page/policies/text-and-data-mining-license

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