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      Product Line Extension in Consumer Software Markets in the Presence of Free Alternatives

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          Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

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            Separating the Shirkers from the Workers? Making Sure Respondents Pay Attention on Self-Administered Surveys

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              Behavioral Decision Research: A Constructive Processing Perspective

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                Author and article information

                Journal
                Information Systems Research
                Information Systems Research
                Institute for Operations Research and the Management Sciences (INFORMS)
                1047-7047
                1526-5536
                June 2016
                June 2016
                : 27
                : 2
                : 282-301
                Article
                10.1287/isre.2016.0621
                72ef4792-af78-466d-b419-e39ac892b737
                © 2016
                History

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