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      Understanding the Impact of Media Engagement on the Perceived Value and Acceptance of Advertising Within Mobile Social Networks

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      Journal: Journal of Interactive Advertising

      Publisher: Informa UK Limited

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          Measurement and Effects of Attention to Media News

           JOAN SCHLEUDER,  STEVEN CHAFFEE (1986)
          Article 0 comments Cited 142 times – based on 0 reviews     Review now
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            We Are What We Post? Self-Presentation in Personal Web Space

             Hope Jensen Schau,  Mary Gilly (2003)
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              An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness

               Bobby Calder,  Edward C. Malthouse,  Ute Schaedel (2009)
              Article 0 comments Cited 64 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Interactive Advertising
                Abbreviated Title: Journal of Interactive Advertising
                Publisher: Informa UK Limited
                ISSN (Electronic): 1525-2019
                Publication date Created: March 07 2016
                Publication date Created: January 02 2016
                Publication date (Electronic): April 04 2016
                Publication date (Print): January 02 2016
                Volume: 16
                Issue: 1
                Pages: 59-73
                Article
                DOI: 10.1080/15252019.2016.1160331
                Copyright statement: © 2016
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