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      Understanding the Impact of Media Engagement on the Perceived Value and Acceptance of Advertising Within Mobile Social Networks

      Journal of Interactive Advertising

      Informa UK Limited

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          Measurement and Effects of Attention to Media News

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            We Are What We Post? Self-Presentation in Personal Web Space

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              An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness

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                Author and article information

                Journal
                Journal of Interactive Advertising
                Journal of Interactive Advertising
                Informa UK Limited
                1525-2019
                March 07 2016
                January 02 2016
                April 04 2016
                January 02 2016
                : 16
                : 1
                : 59-73
                Article
                10.1080/15252019.2016.1160331
                © 2016

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