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      What is augmented reality marketing? Its definition, complexity, and future

      Author(s): , , , ,
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      Journal: Journal of Business Research
      Publisher: Elsevier BV

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          Understanding Customer Experience Throughout the Customer Journey

          Katherine N. Lemon, Peter Verhoef (2016)
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            Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

            Thorsten Hennig-Thurau, Kevin Gwinner, Gianfranco Walsh … (2004)
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              Design Science in Information Systems Research

              March, Park, Ram … (2004)
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                Author and article information

                Journal
                Title: Journal of Business Research
                Abbreviated Title: Journal of Business Research
                Publisher: Elsevier BV
                ISSN (Print): 01482963
                Publication date Created: March 2022
                Publication date (Print): March 2022
                Volume: 142
                Pages: 1140-1150
                Article
                DOI: 10.1016/j.jbusres.2021.12.084
                SO-VID: 73ecc2a3-c64c-4770-88b1-0a382b9173f3
                Copyright © © 2022
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                https://www.elsevier.com/tdm/userlicense/1.0/

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