For Publishers
DiscoveryMetadataPeer reviewHostingPublishing
For Researchers
JoinPublishReviewCollect
Register
Blog
About
Search
Advanced search
My ScienceOpen
Search
For Publishers
For Researchers
Blog
About
4
views
101
references
 Top references
cited by
9
    
0 reviews
 Review
0
comments
 Comment
0
recommends
+1 Recommend
0 collections
    0
    shares
      2,118
      similar
       All similar
      • Record: found
      • Abstract: not found
      • Article: not found

      Marketing of the Life Sciences: A New Framework and Research Agenda for a Nascent Field

      Author(s): ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Marketing
      Publisher: American Marketing Association (AMA)

      Read this article at

      ScienceOpenPublisher
      Bookmark
          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Related collections

          Most cited references101

          • Record: found
          • Abstract: not found
          • Article: not found

          Social Structure and Competition in Interfirm Networks: The Paradox of Embeddedness

          Brian Uzzi (1997)
          Article 0 comments Cited 1337 times – based on 0 reviews     Review now
            Bookmark
            • Record: found
            • Abstract: not found
            • Article: not found

            The Role of Involvement in Attention and Comprehension Processes

            Richard Celsi, Jerry C. Olson (1988)
            Article 0 comments Cited 288 times – based on 0 reviews     Review now
              Bookmark
              • Record: found
              • Abstract: not found
              • Article: not found

              Gender and health: an update on hypotheses and evidence.

              L Verbrugge (1985)
              Article 0 comments Cited 205 times – based on 0 reviews     Review now
                Bookmark
                All references

                Author and article information

                Journal
                Title: Journal of Marketing
                Abbreviated Title: Journal of Marketing
                Publisher: American Marketing Association (AMA)
                ISSN (Print): 0022-2429
                Publication date Created: July 2009
                Publication date (Print): July 2009
                Volume: 73
                Issue: 4
                Pages: 4-30
                Article
                DOI: 10.1509/jmkg.73.4.4
                SO-VID: 74101afc-92a8-4a91-87a6-0b3737bda418
                Copyright © © 2009
                History

                Data availability:

                Comments

                Comment on this article

                scite_

                Similar content2,118

                See all similar

                Cited by9

                See all cited by

                Most referenced authors760

                See all reference authors