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Fear Appeals in Marketing. A Social Perspective
Author(s):
Homer E. Spence
,
Reza Moinpour
Publication date
Created:
July 1972
Publication date
(Print):
July 1972
Journal:
Journal of Marketing
Publisher:
JSTOR
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There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.
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SciELO Social Sciences
Author and article information
Journal
Title:
Journal of Marketing
Abbreviated Title:
Journal of Marketing
Publisher:
JSTOR
ISSN (Print):
00222429
Publication date Created:
July 1972
Publication date (Print):
July 1972
Volume
: 36
Issue
: 3
Page
: 39
Article
DOI:
10.2307/1251038
SO-VID:
756b3a77-3d03-47b4-b2c4-93033ecba767
Copyright ©
© 1972
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