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      Stereotypes and terror management: Evidence that mortality salience enhances stereotypic thinking and preferences.

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          Abstract

          If stereotypes function to protect people against death-related concerns, then mortality salience should increase stereotypic thinking and preferences for stereotype-confirming individuals. Study 1 demonstrated that mortality salience increased stereotyping of Germans. In Study 2, it increased participants' tendency to generate more explanations for stereotype-inconsistent than stereotype-consistent gender role behavior. In Study 3, mortality salience increased participants' liking for a stereotype-consistent African American and decreased their liking for a stereotype-inconsistent African American; control participants exhibited the opposite preference. Study 4 replicated this pattern with evaluations of stereotype-confirming or stereotype-disconfirming men and women. Study 5 showed that, among participants high in need for closure, mortality salience led to decreased liking for a stereotype-inconsistent gay man.

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          Author and article information

          Journal
          Journal of Personality and Social Psychology
          Journal of Personality and Social Psychology
          American Psychological Association (APA)
          1939-1315
          0022-3514
          1999
          1999
          : 77
          : 5
          : 905-926
          Article
          10.1037/0022-3514.77.5.905
          10573872
          771ed0e6-9e03-4a1c-8c94-928d10fdee99
          © 1999
          History

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