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      Broadcasting and Narrowcasting: How Audience Size Affects What People Share

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      Publication date (Print):
      Journal: Journal of Marketing Research
      Publisher: American Marketing Association (AMA)

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          Bad is stronger than good.

          Roy Baumeister, Ellen Bratslavsky, Catrin Finkenauer … (2001)
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            Basking in reflected glory: Three (football) field studies.

            Cialdini Robert B., Borden Richard J., Thorne Avril … (1976)
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              Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site

              Michael Trusov, Randolph E Bucklin, Koen Pauwels (2009)
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                Author and article information

                Journal
                Title: Journal of Marketing Research
                Abbreviated Title: Journal of Marketing Research
                Publisher: American Marketing Association (AMA)
                ISSN (Print): 0022-2437
                Publication date Created: June 2014
                Publication date (Print): June 2014
                Volume: 51
                Issue: 3
                Pages: 286-299
                Article
                DOI: 10.1509/jmr.13.0238
                SO-VID: 777625ee-f6e6-4834-b60c-55ca37311ce1
                Copyright © © 2014
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