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      The Performance Implications of Fit Among Business Strategy, Marketing Organization Structure, and Strategic Behavior

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      Journal of Marketing
      American Marketing Association (AMA)

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          Most cited references58

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          Market Orientation: The Construct, Research Propositions, and Managerial Implications

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            Organizational Structure, Environment and Performance: The Role of Strategic Choice

            F J Child (1972)
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              The Effect of a Market Orientation on Business Profitability

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                Author and article information

                Journal
                Journal of Marketing
                Journal of Marketing
                American Marketing Association (AMA)
                0022-2429
                July 2005
                July 2005
                : 69
                : 3
                : 49-65
                Article
                10.1509/jmkg.69.3.49.66362
                782dec0e-f2cf-4784-8e70-8f289e6562b8
                © 2005
                History

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