Title:
Journal of Marketing
Abbreviated Title:
Journal of Marketing
Publisher:
American Marketing Association (AMA)
ISSN
(Print):
0022-2429
Publication date Created:
July
2005
Publication date
(Print):
July
2005
Volume: 69
Issue: 3
Pages: 49-65
Article
DOI: 10.1509/jmkg.69.3.49.66362
SO-VID: 782dec0e-f2cf-4784-8e70-8f289e6562b8
Copyright © ©
2005