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      Community based innovation: How to integrate members of virtual communities into new product development

      Author(s): , , ,
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      Journal: Electronic Commerce Research
      Publisher: Springer Nature

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          Brand Community

          Albert Muniz, Thomas O'Guinn (2001)
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            The Effect of a Market Orientation on Business Profitability

            John Narver, Stanley F. Slater (1990)
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              Lead Users: A Source of Novel Product Concepts

              Eric von Hippel (1986)
              Article 0 comments Cited 555 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Electronic Commerce Research
                Abbreviated Title: Electron Commerce Res
                Publisher: Springer Nature
                ISSN (Print): 1389-5753
                ISSN (Electronic): 1572-9362
                Publication date Created: January 2006
                Publication date (Print): January 2006
                Volume: 6
                Issue: 1
                Pages: 57-73
                Article
                DOI: 10.1007/s10660-006-5988-7
                SO-VID: 7844cb44-bbac-4635-a9ab-bbc9ff439e74
                Copyright © © 2006
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