Title:
Journal of Marketing
Abbreviated Title:
Journal of Marketing
Publisher:
American Marketing Association (AMA)
ISSN
(Print):
0022-2429
Publication date Created:
January
2002
Publication date
(Print):
January
2002
Volume: 66
Issue: 1
Pages: 15-37
Article
DOI: 10.1509/jmkg.66.1.15.18449
SO-VID: 79681abf-3b51-4943-8dae-f08de96827a3
Copyright © ©
2002