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Implementing Marketing Strategies: Developing and Testing a Managerial Theory
Author(s):
Charles H. Noble
,
Michael P. Mokwa
Publication date
Created:
October 1999
Publication date
(Print):
October 1999
Journal:
Journal of Marketing
Publisher:
JSTOR
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There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.
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Developing Data Infrastructures
Author and article information
Journal
Title:
Journal of Marketing
Abbreviated Title:
Journal of Marketing
Publisher:
JSTOR
ISSN (Print):
00222429
Publication date Created:
October 1999
Publication date (Print):
October 1999
Volume
: 63
Issue
: 4
Page
: 57
Article
DOI:
10.2307/1251974
SO-VID:
79ac0211-670c-421b-b3fd-365fc4cd39dd
Copyright ©
© 1999
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