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      Customer engagement in service

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          Service-dominant logic: continuing the evolution

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            Evolving to a New Dominant Logic for Marketing

            Stephen Vargo, Robert F. Lusch (2004)
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              Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence

              Valarie A. Zeithaml (2018)
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                Author and article information

                Journal
                Title: Journal of the Academy of Marketing Science
                Abbreviated Title: J. of the Acad. Mark. Sci.
                Publisher: Springer Science and Business Media LLC
                ISSN (Print): 0092-0703
                ISSN (Electronic): 1552-7824
                Publication date Created: January 2019
                Publication date (Electronic): October 7 2017
                Publication date (Print): January 2019
                Volume: 47
                Issue: 1
                Pages: 138-160
                Article
                DOI: 10.1007/s11747-017-0565-2
                SO-VID: 7a332950-991d-4618-8075-acfe669a4eec
                Copyright © © 2019
                License:

                http://www.springer.com/tdm

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