The creative process usually refers to the creation of something new and unique. This paper discussed the process creation of the four genres in painting that is applied by visual artists in Sabah. Researchers used the theoretical framework approach from the updated model of process creation in the visual art-making domain to explain the operation of producing intellectual property in visual art mainstream. This research involved interview process for 20 artists from Northern Borneo, Sabah. The outcome of this research explained the differentiation between four approaches of painting genre in the form of the creative process involved.