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      NEW LITERACY NEW AUDIENCES: SOCIAL MEDIA AND CULTURAL INSTITUTIONS

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      Electronic Visualisation and the Arts (EVA 2008) (EVA)

      Electronic Visualisation and the Arts

      22 - 24 July 2008

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          Abstract

          This paper reports on a major Australian research project which examines whether the evolution in digital content creation and social media can create a new audience of active cultural participants. The project draws together experts from major Australian museums, libraries and screen centres to examine the evolution in digital contentcreation and social media. It explores whether organizations can become active in content generation (‘new literacy’), and thereby be linked into new modes of distribution, calling into being ‘new audiences’. The paper presents interim findings of the project, describing the theories and methodologies developed to investigate the rise of social media and, more broadly, digital content creation, within cultural institutions.

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          Author and article information

          Contributors
          Conference
          July 2008
          July 2008
          : 225-239
          Affiliations
          Faculty of Design

          Swinburne University of Technology

          144 High Street

          Prahran

          Victoria 3181

          Australia

          http://nlablog.wordpress.com
          Article
          10.14236/ewic/EVA2008.26
          © Angelina Russo et al. Published by BCS Learning and Development Ltd. Electronic Visualisation and the Arts (EVA 2008)

          This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

          Electronic Visualisation and the Arts (EVA 2008)
          EVA
          London, UK
          22 - 24 July 2008
          Electronic Workshops in Computing (eWiC)
          Electronic Visualisation and the Arts
          Product
          Product Information: 1477-9358BCS Learning & Development
          Self URI (journal page): https://ewic.bcs.org/
          Categories
          Electronic Workshops in Computing

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