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      Building Brand Equity Through Corporate Societal Marketing

      Author(s): ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Public Policy & Marketing
      Publisher: American Marketing Association (AMA)

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          Consumers and Their Brands: Developing Relationship Theory in Consumer Research

          Susan Fournier (1998)
          Article 0 comments Cited 1128 times – based on 0 reviews     Review now
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            Brand Community

            Albert Muniz, Thomas O'Guinn (2001)
            Article 0 comments Cited 890 times – based on 0 reviews     Review now
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              The Company and the Product: Corporate Associations and Consumer Product Responses

              Tom J. Brown, Peter A. Dacin (1997)
              Article 0 comments Cited 423 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Public Policy & Marketing
                Abbreviated Title: Journal of Public Policy & Marketing
                Publisher: American Marketing Association (AMA)
                ISSN (Print): 0743-9156
                Publication date Created: March 2002
                Publication date (Print): March 2002
                Volume: 21
                Issue: 1
                Pages: 78-89
                Article
                DOI: 10.1509/jppm.21.1.78.17600
                SO-VID: 7c2a5659-d326-4952-a56f-fae10fc2fcb4
                Copyright © © 2002
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