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      What Does It Take to Activate Stereotypes? Simple Primes Don’t Seem Enough : A Replication of Stereotype Activation ( Banaji & Hardin, 1996; Blair & Banaji, 1996)

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          Abstract

          According to social cognition textbooks, stereotypes are activated automatically if appropriate categorical cues are processed. Although many studies have tested effects of activated stereotypes on behavior, few have tested the process of stereotype activation. Blair and Banaji (1996) demonstrated that subjects were faster to categorize first names as male or female if those were preceded by gender congruent attribute primes. The same, albeit smaller, effects emerged in a semantic priming design ruling out response priming by Banaji and Hardin (1996). We sought to replicate these important effects. Mirroring Blair and Banaji (1996) we found strong priming effects as long as response priming was possible. However, unlike Banaji and Hardin (1996), we did not find any evidence for automatic stereotype activation, when response priming was ruled out. Our findings suggest that automatic stereotype activation is not a reliable and global phenomenon but is restricted to more specific conditions.

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          Most cited references 24

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          G*Power 3.1 (manual): A flexible statistical power analysis program for the social, behavioral, and biomedical sciences

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            The Malleability of Automatic Stereotypes and Prejudice

             Irene V Blair (2002)
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              Category and stereotype activation: Is prejudice inevitable?

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                Author and article information

                Journal
                zsp
                Social Psychology
                Hogrefe Publishing
                1864-9335
                2151-2590
                May 2014
                2014
                : 45
                : 3
                : 187-193
                Affiliations
                [ 1 ] Friedrich-Schiller-Universität Jena, Germany
                Author notes
                Florian Müller, Friedrich-Schiller-Universität Jena, Institut für Psychologie, Am Steiger 3/Haus 1, 07743 Jena, Germany, +49 3641 945123, florian.mueller@ 123456uni-jena.de
                Article
                zsp_45_3_187
                10.1027/1864-9335/a000183
                Product
                Self URI (journal-page): https://econtent.hogrefe.com/loi/zsp
                Categories
                Replication

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