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What Does It Take to Activate Stereotypes? Simple Primes Don’t Seem Enough : A Replication of Stereotype Activation ( Banaji & Hardin, 1996; Blair & Banaji, 1996)

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      According to social cognition textbooks, stereotypes are activated automatically if appropriate categorical cues are processed. Although many studies have tested effects of activated stereotypes on behavior, few have tested the process of stereotype activation. Blair and Banaji (1996) demonstrated that subjects were faster to categorize first names as male or female if those were preceded by gender congruent attribute primes. The same, albeit smaller, effects emerged in a semantic priming design ruling out response priming by Banaji and Hardin (1996). We sought to replicate these important effects. Mirroring Blair and Banaji (1996) we found strong priming effects as long as response priming was possible. However, unlike Banaji and Hardin (1996), we did not find any evidence for automatic stereotype activation, when response priming was ruled out. Our findings suggest that automatic stereotype activation is not a reliable and global phenomenon but is restricted to more specific conditions.

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      G*Power 3: a flexible statistical power analysis program for the social, behavioral, and biomedical sciences.

      G*Power (Erdfelder, Faul, & Buchner, 1996) was designed as a general stand-alone power analysis program for statistical tests commonly used in social and behavioral research. G*Power 3 is a major extension of, and improvement over, the previous versions. It runs on widely used computer platforms (i.e., Windows XP, Windows Vista, and Mac OS X 10.4) and covers many different statistical tests of the t, F, and chi2 test families. In addition, it includes power analyses for z tests and some exact tests. G*Power 3 provides improved effect size calculators and graphic options, supports both distribution-based and design-based input modes, and offers all types of power analyses in which users might be interested. Like its predecessors, G*Power 3 is free.
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        Stereotypes and prejudice: Their automatic and controlled components.

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          G*Power 3 A flexible statistical power analysis program for the social behavioral and biomedical sciences


            Author and article information

            [ 1 ] Friedrich-Schiller-Universität Jena, Germany
            Author notes
            Florian Müller, Friedrich-Schiller-Universität Jena, Institut für Psychologie, Am Steiger 3/Haus 1, 07743 Jena, Germany, +49 3641 945123, florian.mueller@
            Social Psychology
            Hogrefe Publishing
            May 2014
            : 45
            : 3
            : 187-193
            zsp_45_3_187 10.1027/1864-9335/a000183
            Self URI (journal-page):


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