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Stereotyping global brands: Is warmth more important than competence?
Author(s):
Živa Kolbl
,
Maja Arslanagic-Kalajdzic
,
Adamantios Diamantopoulos
Publication date
Created:
December 2018
Publication date
(Print):
December 2018
Journal:
Journal of Business Research
Publisher:
Elsevier BV
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There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.
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Global Health Next Generation Network
Author and article information
Journal
Title:
Journal of Business Research
Abbreviated Title:
Journal of Business Research
Publisher:
Elsevier BV
ISSN (Print):
01482963
Publication date Created:
December 2018
Publication date (Print):
December 2018
Article
DOI:
10.1016/j.jbusres.2018.12.060
SO-VID:
7cc24a9e-8eb0-4ba3-80c2-5bb95abc3cc7
Copyright ©
© 2018
License:
https://www.elsevier.com/tdm/userlicense/1.0/
http://creativecommons.org/licenses/by-nc-nd/4.0/
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