Stereotyping global brands: Is warmth more important than competence?

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Journal

Title: Journal of Business Research

Abbreviated Title: Journal of Business Research

Publisher: Elsevier BV

ISSN (Print): 01482963

Publication date Created: December 2018

Publication date (Print): December 2018

Article

DOI: 10.1016/j.jbusres.2018.12.060

SO-VID: 7cc24a9e-8eb0-4ba3-80c2-5bb95abc3cc7

License:

https://www.elsevier.com/tdm/userlicense/1.0/

http://creativecommons.org/licenses/by-nc-nd/4.0/

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