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2,201
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When love matters. Experience and brand love as antecedents of loyalty and willingness to pay a premium price in streaming services
Author(s):
Maurício Santos
,
Walesska Schlesinger
,
M Santos
,
W. SCHLESINGER
,
M Santos
,
W Schlesinger
Publication date:
2021
Journal:
Spanish Journal of Marketing - ESIC
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Related collections
European Yearbook of the History of Psychology
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Journal
DOI::
10.1108/SJME-11-2020-0201
ScienceOpen disciplines:
Clinical Psychology & Psychiatry
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ScienceOpen disciplines:
Clinical Psychology & Psychiatry
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