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      Developing a market orientation: An organizational strategy perspective

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      Journal: International Journal of Research in Marketing
      Publisher: Elsevier BV

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          Market Orientation: The Construct, Research Propositions, and Managerial Implications

          Ajay K. Kohli, Bernard Jaworski (1990)
          Article 0 comments Cited 766 times – based on 0 reviews     Review now
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            The Effect of a Market Orientation on Business Profitability

            John Narver, Stanley F. Slater (1990)
            Article 0 comments Cited 712 times – based on 0 reviews     Review now
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              ORGANIZATIONAL INERTIA AND MOMENTUM: A DYNAMIC MODEL OF STRATEGIC CHANGE.

              T. L. Amburgey, D. Kelly (1991)
              Article 0 comments Cited 119 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: International Journal of Research in Marketing
                Abbreviated Title: International Journal of Research in Marketing
                Publisher: Elsevier BV
                ISSN (Print): 01678116
                Publication date Created: August 1992
                Publication date (Print): August 1992
                Volume: 9
                Issue: 3
                Pages: 225-245
                Article
                DOI: 10.1016/0167-8116(92)90019-H
                SO-VID: 7e04c488-ff12-425b-b958-bb7e6ef5831c
                Copyright © © 1992
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                http://www.elsevier.com/tdm/userlicense/1.0/

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