USING ANIMATED SPOKES-CHARACTERS IN ADVERTISING TO YOUNG CHILDREN: Does Increasing Attention to Advertising Necessarily Lead to Product Preference?

Neeley, Sabrina M.; Schumann, David W.

doi:10.1080/00913367.2004.10639166

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USING ANIMATED SPOKES-CHARACTERS IN ADVERTISING TO YOUNG CHILDREN: Does Increasing Attention to Advertising Necessarily Lead to Product Preference?

Author(s): Sabrina M. Neeley , David W. Schumann

Publication date Created: October 2004

Publication date (Print): October 2004

Journal: Journal of Advertising

Publisher: Informa UK Limited

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Title: Journal of Advertising

Abbreviated Title: Journal of Advertising

Publisher: Informa UK Limited

ISSN (Print): 0091-3367

ISSN (Electronic): 1557-7805

Publication date Created: October 2004

Publication date (Print): October 2004

Volume: 33

Issue: 3

Pages: 7-23

Article

DOI: 10.1080/00913367.2004.10639166

SO-VID: 7e324f83-1611-4f41-ba1a-6edb96e6b188

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USING ANIMATED SPOKES-CHARACTERS IN ADVERTISING TO YOUNG CHILDREN: Does Increasing Attention to Advertising Necessarily Lead to Product Preference?

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