For Publishers
DiscoveryMetadataPeer reviewHostingPublishing
For Researchers
JoinPublishReviewCollect
Register
Blog
About
Search
Advanced search
My ScienceOpen
Search
For Publishers
For Researchers
Blog
About
1
views
31
references
 Top references
cited by
23
    
0 reviews
 Review
0
comments
 Comment
0
recommends
+1 Recommend
0 collections
    0
    shares
      3,443
      similar
       All similar
      • Record: found
      • Abstract: not found
      • Article: not found

      Impact of Sales Promotions on when, what, and how Much to Buy

      Author(s): 1
      Publication date Created:
      Publication date (Electronic):
      Journal: Journal of Marketing Research
      Publisher: SAGE Publications

      Read this article at

      ScienceOpenPublisher
      Bookmark
          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Related collections

          Most cited references31

          • Record: found
          • Abstract: not found
          • Article: not found

          A Logit Model of Brand Choice Calibrated on Scanner Data

          John Little, Peter M. Guadagni (1983)
          Article 0 comments Cited 286 times – based on 0 reviews     Review now
            Bookmark
            • Record: found
            • Abstract: not found
            • Article: not found

            Consumer Promotions and the Acceleration of Product Purchases

            Scott Neslin, Caroline Henderson, John A. Quelch (1985)
            Article 0 comments Cited 54 times – based on 0 reviews     Review now
              Bookmark
              • Record: found
              • Abstract: not found
              • Article: not found

              A Model of Brand Choice and Purchase Quantity Price Sensitivities

              Lakshman Krishnamurthi, S. Raj (1988)
              Article 0 comments Cited 47 times – based on 0 reviews     Review now
                Bookmark
                All references

                Author and article information

                Journal
                Title: Journal of Marketing Research
                Abbreviated Title: Journal of Marketing Research
                Publisher: SAGE Publications
                ISSN (Print): 0022-2437
                ISSN (Electronic): 1547-7193
                Publication date Created: December 06 2018
                Publication date Created: November 1988
                Publication date (Electronic): December 06 2018
                Publication date (Print): November 1988
                Volume: 25
                Issue: 4
                Pages: 342-355
                Affiliations
                [1 ]John E. Anderson Graduate School of Management, University of California, Los Angeles.
                Article
                DOI: 10.1177/002224378802500402
                SO-VID: 7e497bf3-a914-41c5-b68a-1ca20872f307
                Copyright © © 1988
                License:

                http://journals.sagepub.com/page/policies/text-and-data-mining-license

                History

                Data availability:

                Comments

                Comment on this article

                scite_

                Similar content3,443

                See all similar

                Cited by23

                See all cited by

                Most referenced authors112

                See all reference authors