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      The Effects of Moral Norms, Social Norms and Pro-Environmental Attitude on Travel Behavior In Malaysia

      Environment-Behaviour Proceedings Journal
      e-IPH Ltd.

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          Abstract

          Public transportation helps to reduce air pollution that creates negative impacts on work performance, work quality, and productivity. The study investigates the effects of moral norms, social norms, and pro-environmental attitudes on the travel behavior of public transport commuters. A survey was carried in Greater Kuala Lumpur, and a total of 904 usable questionnaires were analyzed using Partial Least Squares. The findings showed that a pro-environmental attitude had a weak relationship to travel behavior, but moral norms played a strong instrumental influence when commuters chose public transport. Recommendation and suggestions provided.

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          Author and article information

          Journal
          Environment-Behaviour Proceedings Journal
          E-BPJ
          e-IPH Ltd.
          2398-4287
          July 01 2020
          July 01 2020
          : 5
          : 14
          : 287-291
          Article
          10.21834/ebpj.v5i14.2196
          7e716f90-26d2-4c46-a432-e90db37c0310
          © 2020

          This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-nd/4.0/


          Psychology,Urban design & Planning,Urban studies,General behavioral science,Cultural studies

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