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      Social media aids for business learning: A quantitative evaluation with the 5E instructional model

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          Abstract

          Social media use is widely accepted in higher education, connecting students’ learning with daily life. Considering the potential of social media to revolutionize the whole spectrum of teaching and learning, this study examines social media usage of business school students of different majors and their perception of social media as learning aids through a quantitative online survey guided by the 5E instructional model, with 423 valid responses from students majoring in accounting, finance, and economics. Results indicated that respondents perceived social media as influential in helping them access study-related information. It facilitated comprehensive learning, information access, information sharing, and student communication with instructors. Significant differences in perceptions of using social media as aids for business learning were found among students of different demographics, including gender, education level, and residence, but not quite for different majors. While various studies have examined the use of social media in education, scant studies focus on business school students under the lens of the 5E instructional model, especially Asians.

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          Most cited references45

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                Author and article information

                Contributors
                jiangmenglin0225@gmail.com
                applelamwork@gmail.com
                dicksonchiu@ieee.org
                ho.kevin.ge@u.tsukuba.ac.jp
                Journal
                Educ Inf Technol (Dordr)
                Educ Inf Technol (Dordr)
                Education and Information Technologies
                Springer US (New York )
                1360-2357
                1573-7608
                9 March 2023
                : 1-23
                Affiliations
                [1 ]GRID grid.194645.b, ISNI 0000000121742757, Faculty of Education, , The University of Hong Kong, ; Pokfulam, Hong Kong
                [2 ]GRID grid.20515.33, ISNI 0000 0001 2369 4728, Institute of Business Sciences, , University of Tsukuba, ; Tokyo, Japan
                Author information
                http://orcid.org/0000-0002-7926-9568
                Article
                11690
                10.1007/s10639-023-11690-z
                9995739
                7ee3789d-cae4-453b-aa6c-035f129e2eb0
                © The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature 2023, Springer Nature or its licensor (e.g. a society or other partner) holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law.

                This article is made available via the PMC Open Access Subset for unrestricted research re-use and secondary analysis in any form or by any means with acknowledgement of the original source. These permissions are granted for the duration of the World Health Organization (WHO) declaration of COVID-19 as a global pandemic.

                History
                : 22 August 2022
                : 21 February 2023
                Categories
                Article

                social media,business school,higher education,internet,student engagement,student perceptions,communication,academic learning,academic performance

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