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An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment
Author(s):
David W. Gerbing
1
,
James C. Anderson
1
Publication date
Created:
December 06 2018
Publication date
(Electronic):
December 06 2018
Journal:
Journal of Marketing Research
Publisher:
SAGE Publications
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19
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Coefficient alpha and the internal structure of tests
Lee Cronbach
(1951)
Psychometrika, 16(3), 297-334
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Statistical analysis of sets of congeneric tests
K G Jöreskog
(1971)
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The Scientific Use of Factor Analysis in Behavioral and Life Sciences
Raymond B. Cattell
(1978)
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Author and article information
Journal
Title:
Journal of Marketing Research
Abbreviated Title:
Journal of Marketing Research
Publisher:
SAGE Publications
ISSN (Print):
0022-2437
ISSN (Electronic):
1547-7193
Publication date Created:
December 06 2018
Publication date Created:
May 1988
Publication date (Electronic):
December 06 2018
Publication date (Print):
May 1988
Volume
: 25
Issue
: 2
Pages
: 186-192
Affiliations
[
1
]
Department of Management, Portland State University
Article
DOI:
10.1177/002224378802500207
SO-VID:
80136d11-eea0-4950-bbc4-89f57bf315fa
Copyright ©
© 1988
License:
http://journals.sagepub.com/page/policies/text-and-data-mining-license
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