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      We Are What We Post? Self-Presentation in Personal Web Space

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      Journal of Consumer Research
      University of Chicago Press

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          Self-disclosure and liking: a meta-analytic review.

          Self-disclosure plays a central role in the development and maintenance of relationships. One way that researchers have explored these processes is by studying the links between self-disclosure and liking. Using meta-analytic procedures, the present work sought to clarify and review this literature by evaluating the evidence for 3 distinct disclosure-liking effects. Significant disclosure-liking relations were found for each effect: (a) People who engage in intimate disclosures tend to be liked more than people who disclose at lower levels, (b) people disclose more to those whom they initially like, and (c) people like others as a result of having disclosed to them. In addition, the relation between disclosure and liking was moderated by a number of variables, including study paradigm, type of disclosure, and gender of the discloser. Taken together, these results suggest that various disclosure-liking effects can be integrated and viewed as operating together within a dynamic interpersonal system. Implications for theory development are discussed, and avenues for future research are suggested.
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            Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces

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              E-tribalized marketing?: the strategic implications of virtual communities of consumption

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                Author and article information

                Journal
                Journal of Consumer Research
                J Consum Res
                University of Chicago Press
                0093-5301
                1537-5277
                December 01 2003
                December 01 2003
                : 30
                : 3
                : 385-404
                Article
                10.1086/378616
                801d5fad-9cc6-4c79-8394-b91c19e914ff
                © 2003
                History

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