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      Social motivations and consumption behavior of spectators attending a Formula one motor-racing event

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      Social Behavior and Personality: an international journal
      Scientific Journal Publishers Ltd

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          Abstract

          Our purpose was to examine the relationship between spectator social motivations and sport consumption behavior in the context of Formula One (F-1) motor-racing events. Respondents were spectators who attended 3 F-1 races held in Shanghai, China. Through a structural equation modeling analysis, we found that achievement seeking and salubrious effects were motivating factors related to repurchase intentions. Achievement seeking, entertainment, and catharsis were also motivating factors associated with word-of-mouth intentions concerning F-1 events.

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          Author and article information

          Journal
          Social Behavior and Personality: an international journal
          soc behav pers
          Scientific Journal Publishers Ltd
          0301-2212
          September 01 2013
          September 01 2013
          : 41
          : 8
          : 1359-1377
          Article
          10.2224/sbp.2013.41.8.1359
          8059454c-28c7-43cd-976a-b008592198b2
          © 2013
          History

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