Title:
Journal of the Academy of Marketing Science
Abbreviated Title:
Journal of the Academy of Marketing Science
Publisher:
SAGE Publications
ISSN
(Print):
0092-0703
Publication date Created:
July
01 2002
Publication date
(Print):
July
01 2002
Volume: 30
Issue: 3
Pages: 184-201
Article
DOI: 10.1177/0092070302303001
SO-VID: 80683ef1-9004-46eb-b631-df2aa925aff4
Copyright © ©
2002