There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.
Abstract
Online social networking sites have revealed an entirely new method of self-presentation.
This cyber social tool provides a new site of analysis to examine personality and
identity. The current study examines how narcissism and self-esteem are manifested
on the social networking Web site Facebook.com . Self-esteem and narcissistic personality
self-reports were collected from 100 Facebook users at York University. Participant
Web pages were also coded based on self-promotional content features. Correlation
analyses revealed that individuals higher in narcissism and lower in self-esteem were
related to greater online activity as well as some self-promotional content. Gender
differences were found to influence the type of self-promotional content presented
by individual Facebook users. Implications and future research directions of narcissism
and self-esteem on social networking Web sites are discussed.