Plasmonic metal nanostructures have been widely used to enhance the upconversion efficiency of the near‐infrared (NIR) photons into the visible region via the localized surface plasmon resonance (LSPR) effect. However, the direct utilization of low‐cost nonmetallic semiconductors to both concentrate and transfer the NIR‐plasmonic energy in the upconversion system remains a significant challenge. Here, a fascinating process of NIR‐plasmonic energy upconversion in Yb 3+/Er 3+‐doped NaYF 4 nanoparticles (NaYF 4:Yb‐Er NPs)/W 18O 49 nanowires (NWs) heterostructures, which can selectively enhance the upconversion luminescence by two orders of magnitude, is demonstrated. Combined with theoretical calculations, it is proposed that the NIR‐excited LSPR of W 18O 49 NWs is the primary reason for the enhanced upconversion luminescence of NaYF 4:Yb‐Er NPs. Meanwhile, this plasmon‐enhanced upconversion luminescence can be partly absorbed by the W 18O 49 NWs to re‐excite its higher energy LSPR, thus leading to the selective enhancement of upconversion luminescence for the NaYF 4:Yb‐Er/W 18O 49 heterostructures. More importantly, based on this process of plasmonic energy transfer, an NIR‐driven catalyst of NaYF 4:Yb‐Er NPs@W 18O 49 NWs quasi‐core/shell heterostructure, which exhibits a ≈35‐fold increase in the catalytic H 2 evolution from ammonia borane (BH 3NH 3) is designed and synthesized. This work provides insight on the development of nonmetallic plasmon‐sensitized optical materials that can potentially be applied in photocatalysis, optoelectronic, and photovoltaic devices.