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      An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness

      Author(s): , ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Interactive Marketing
      Publisher: Elsevier BV

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          Uses and Gratifications Theory in the 21st Century

          Thomas E. Ruggiero (2000)
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            Word of mouth communication within online communities: Conceptualizing the online social network

            Jo Brown, Amanda Broderick, Nick Lee (2007)
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              Collaborating to create: The Internet as a platform for customer engagement in product innovation

              Gianmario Verona, Emanuela Prandelli, Mohanbir Sawhney (2005)
              Article 0 comments Cited 203 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Interactive Marketing
                Abbreviated Title: Journal of Interactive Marketing
                Publisher: Elsevier BV
                ISSN (Print): 10949968
                Publication date Created: November 2009
                Publication date (Print): November 2009
                Volume: 23
                Issue: 4
                Pages: 321-331
                Article
                DOI: 10.1016/j.intmar.2009.07.002
                SO-VID: 8099243f-1030-4704-8ea5-87f7e6fd1d66
                Copyright © © 2009
                License:

                http://www.elsevier.com/tdm/userlicense/1.0/

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