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      Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience

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      Journal of Interactive Marketing
      Elsevier BV

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          Grounded cognition.

          Grounded cognition rejects traditional views that cognition is computation on amodal symbols in a modular system, independent of the brain's modal systems for perception, action, and introspection. Instead, grounded cognition proposes that modal simulations, bodily states, and situated action underlie cognition. Accumulating behavioral and neural evidence supporting this view is reviewed from research on perception, memory, knowledge, language, thought, social cognition, and development. Theories of grounded cognition are also reviewed, as are origins of the area and common misperceptions of it. Theoretical, empirical, and methodological issues are raised whose future treatment is likely to affect the growth and impact of grounded cognition.
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            Possessions and the Extended Self

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              Measuring the Customer Experience in Online Environments: A Structural Modeling Approach

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                Author and article information

                Journal
                Journal of Interactive Marketing
                Journal of Interactive Marketing
                Elsevier BV
                10949968
                February 2019
                February 2019
                : 45
                : 42-61
                Article
                10.1016/j.intmar.2018.07.004
                80e8d78b-e8b8-493d-9da3-291fcb5d5a99
                © 2019

                https://www.elsevier.com/tdm/userlicense/1.0/

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