Is there a glitch in the matrix? Artificial intelligence and management education

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Abstract

The rapid rise to prominence of ChatGPT, one of the most successful generative artificial intelligence tools to date, presents both important challenges and opportunities for management education. Specifically, while it improves prospects in many areas (i.e. remote learning, asynchronous communication, online collaboration, gamification, student engagement and assessments), it also poses significant challenges, particularly in relation to academic integrity and traditional forms of assessment (i.e. ‘open book’, non-invigilated, essays). Drawing on insights from social epistemology, I argue that this exogenous shock to the educational system provides opportunities for epistemic evolution, particularly in fields like management education, where essays have traditionally been the dominant form of assessment. I conclude by proposing potential responses to this disruption that can enable educators, students and institutions to succeed in this new environment.

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ChatGPT is fun, but not an author

H. Holden Thorp (2023)

In less than 2 months, the artificial intelligence (AI) program ChatGPT has become a cultural sensation. It is freely accessible through a web portal created by the tool’s developer, OpenAI. The program—which automatically creates text based on written prompts—is so popular that it’s likely to be “at capacity right now” if you attempt to use it. When you do get through, ChatGPT provides endless entertainment. I asked it to rewrite the first scene of the classic American play Death of a Salesman , but to feature Princess Elsa from the animated movie Frozen as the main character instead of Willy Loman. The output was an amusing conversation in which Elsa—who has come home from a tough day of selling—is told by her son Happy, “Come on, Mom. You’re Elsa from Frozen . You have ice powers and you’re a queen. You’re unstoppable.” Mash-ups like this are certainly fun, but there are serious implications for generative AI programs like ChatGPT in science and academia.